Biography
Following a twenty-one years of professional career in
Eczacibasi Holding and Art Grup Advertising Agency, Hakan Senbir started to
give consultancies on Brand Strategies. During his journey around brands, he
worked with major clients including Procter & Gamble, Turkcell, Koc
Holding, Sabanci Holding, Ulker, Tansas, Roche and Ziraat Bank. His
"Final Cut" in advertising business is Turkish Airline's "Feel
Like a Star" campaign with Kevin Costner.
Hakan Senbir is the founder
of Turkey's the first local strategy planning model, the ‘GUIDEFISH’, first
created in 2000 during his years in
Art Grup Advertising Agency.
Since April'09, he has been
providing consultancy services to the brands with the strategy model named ‘MUST’,
which he originally created.
Senbir has also a strategic
partnership with PROJECT HOUSE which is a leading digital agency. He is also
the founder of the World's first digital
strategy planning model, the ‘DEEP’ (Digital Effectiveness & Efficiency
Plan)
Since 1999, Hakan Senbir
has been lecturing in Yeditepe University on Consumer Behaviors, Advertising
and Creative Thinking in Lateral Base.
He is an author and has 3
books: The Queen of the Cities (2003), Is Z the last man? (2004) and Strategy
(2009). He is also one of the co-writers of the book named Naked History of
Turkey (2004). He is currently working on his new book named "The immortal
cat Mimbolas" which to be published in the middle of 2010.
His business philosophy is;
warm professionalism, education, creativity and sustainability.
He is in love with his
family, daughter, Pink Floyd, guitar and Galatasaray.
