After the 2001 crises, Hakan Senbir worked for TANSAS "Incredible Consumer Rights / Akilalmaz Tuketici Haklari" Strategy. Not only was "Incredible Consumer Rights" Strategy first in retail industry but also it was unique in marketing. It's Code Name was "March 16" and main components of the strategy were "Operational Efficiency", "Proper Shop Format" and "Key Brand Benefit". With this strategy TANSAS was sold to MIGROS with a 4 times Brand Value.