Pierre Cardin: I am the advertising!
Hakan
Senbir gave consultancy to Pierre Cardin Turkey on Brand
Strategy. Aydinli
Group has created a very first and consumer oriented promotion in its own
category. Hakan Senbir gave brand consultancy in order to maintain a
unique positioning with this unique claim.
Pierre Cardin, ideal for men who do not like arriving at the end. TVC of Pierre Cardin introduces the new price policy that distributes the sale discounts to all seasons for the first time in ready made clothing business.
Written by Hakan Senbir and directed by Hakan Yonat, the famous music videos and TVC's, the film was shot in Olimpiyat Stadium, Maçka Gmall cinema, İstinyePark Pierre Cardin store and Titanik Hotel restaurant in three days. The director of photography of the film was Emre Tanyıldız and Hungarian actor Csaba Gyori was in the leading role.
In the film, after the disappointments experienced by a man arriving at the end of a football game, a movie at the cinema and a meal, he experiences joy and happiness at encountering sale prices on all days of the season in a Pierre Cardin store. The price policy introduced in the film brings about an innovation in the ready made clothing sector where the consumers are confused because of sales prices at the end of seasons by distributing the sale prices to all seasons and real prices are offered to consumers throughout the season.
The shooting included 21 supporting actors and over 200 figurants and the post-productor activities were conducted by Mojo Fx. In addition to the long version of the film for 50'', there are three shorter versions of 22''.
THE TEAM
- Script : Hakan Senbir
- Director: Hakan Yonat
- Director of photography: Emre Tanyıldız
- Productor : Hazer Baycan - Kala Film
- Post production: Mojo Fx
