Slingo: Strategy and name for a new brand.

Turkey's first baby sling was produced and launch by Group Textile and Hakan Senbir named the new brand and wrote the whole strategy including the brand motto. According to this plan, firstly Slingo's corporate identity has been made and launched started as PR base. Slingo will take place in very selective baby product channels such as e-bebek. The brand tag-line is also written by Hakan Senbir: 

The Safest Hug.

www.babyslingo.com