Hakan Senbir has been leading The Global Brand Campaign of COLIN'S since February 2010. He started qualitative and quantitative research with TNS in Turkey and Russia and Ukraine with Nielsen. He established a Brand Team in the headquarter in Istanbul and made several visits to our key markets. In May 2010, strategy was ready and approved by the COLIN'S top management. Then The Brand Team determined advertising agency as DDB&Co., interactive agency as PROJECT HOUSE EURO RSCG, public relation agency as GLOBAL. The media agency was already CEREYAN MEDIA and the whole team started to work together.
DDB&Co. created "GET CHANGE" concept and the whole campaign was designed around this concept. The film was shot by PRO FILM & AZ CELTICS around Cappadocia in 4 days. The BBC's famous director Andrew Gunn directed the film and the DOP was Guy Ricchie's DOP, David Higgs. The music belongs Ete Kurttekin. The film productor was Alex Shutterland.
The casting was also from UK. A twin brothers, Edward and John Saxby and Cassandra Bell played in TVC.
Campaign was started in Turkey, Ukraine and Russia as the key markets of COLIN'S.
