Hakan Senbir gives brand consultancy to ISOTO Automotive and it's TATA brand.
Hakan Senbir determined the corporate strategy of ISOTLAR GROUP in automotive; named the automotive division of group as ISOTO andpositioned the ISOTO corporate brand as "Living Automotive"
Hakan Senbir also determined the brand strategy od the bus product which is produded by ISOTLAR in Adana. He named the brand as ISOBUS and wrote "The Bus that Loves People" for it.