Focus Strategy for Vatan Notebook

Vatan Computer focuses to notebook category where it can gain equity and market share. Since notebook category's market is increasing more then total market and there is a strong consumer insight of perceiving notebook as a life style.  Additionally no technology market is focusing itself into this category yet!

Thus, Vatan opened very weird shops with the name of Vatan Notebook. It's the first and only notebook chain shop brand of Turkey (probably in the world as well.) Vatan Notebook is selling more then 20 brands and 140 models.

In the launch, Vatan opened 5 notebook shops in advance and today reached 17 Vatan Notebook Stores all around Turkey. 

www.vatannotebook.com